Campaign Concept
Not your average organ donation campaign for WHO. I ditched the sappy appeals and got straight to the guts - literally. "Maggots Don’t Need Your [Organ]" is an edgy, darkly humorous campaign that uses minimalist illustrations, cheeky copy, and punchy social media captions to turn the morbid into meaningful. The goal? To get people thinking about the life-saving potential of their organs and register to be a donor. Not feeding maggots. Saving humans.
OOH
Socials
